Performance Marketing Manager (m/w/d) - Teilzeit
<p>Bytes & Pixels is a Munich-based tech company building Labeless - a mobile app that helps consumers make healthier food choices by scanning product barcodes for nutritional insights. We are looking for a part-time Performance Marketing Manager to drive our growth through data-driven acquisition campaigns, with a focus on Meta Ads and Web2App funnels. If you are passionate about mobile growth, love working with data, and want to make a real impact at a fast-moving startup, we would love to hear from you.</p>
<h2>Tasks</h2>
<p>- Plan, execute, and optimize performance marketing campaigns on Meta (Facebook & Instagram), with a focus on improving ROAS and lowering CPA</p>
<p>- Build and iterate on Web2App funnels to convert web traffic into mobile app installs</p>
<p>- Develop and test new acquisition funnels (e.g. skincare vertical) to expand our user base</p>
<p>- Analyze campaign performance data, identify trends, and translate insights into actionable optimizations</p>
<p>- Create and test ad creatives, copy, and landing pages in collaboration with the product team</p>
<p>- Monitor and report on key growth KPIs (installs, retention, ROAS, CAC)</p>
<p>- Stay up to date on platform changes, best practices, and emerging paid acquisition channels</p>
<h2>Requirements</h2>
<p>- 1-3 years of hands-on experience in performance marketing, ideally in a mobile app or D2C environment</p>
<p>- Strong experience running and optimizing Meta Ads campaigns (Facebook Ads Manager)</p>
<p>- Familiarity with Web2App funnels, deep linking, and mobile attribution tools (e.g. Adjust, AppsFlyer, or similar)</p>
<p>- Analytical mindset with the ability to interpret data and make decisions based on KPIs</p>
<p>- Experience with A/B testing of creatives, audiences, and landing pages</p>
<p>- Self-starter who thrives in a fast-paced, lean startup environment</p>
<p>- Fluent in English; German is a plus</p>
<p>- Based in or near Munich, or willing to work in a hybrid setup</p>
<h2>Benefits</h2>
<p>- Flexible part-time schedule that fits around your life</p>
<p>- Hybrid work setup with a Munich-based office</p>
<p>- Direct impact on the growth of a product used by thousands of health-conscious consumers</p>
<p>- Work closely with the founder in a small, entrepreneurial team</p>
<p>- Freedom to experiment, learn, and shape the marketing strategy from the ground up</p>
<p>- Access to cutting-edge AI tools and an innovative tech environment</p>
<p>Excited about helping people make healthier choices while growing your marketing skills? We would love to hear from you! Apply now with your CV and a brief note about why this role excites you. We review applications on a rolling basis and aim to get back to you within a few days.</p>
<p>Find more <a href="https://www.arbeitnow.com/english-speaking-jobs">English Speaking Jobs in Germany</a> on Arbeitnow</a>
<h2>Tasks</h2>
<p>- Plan, execute, and optimize performance marketing campaigns on Meta (Facebook & Instagram), with a focus on improving ROAS and lowering CPA</p>
<p>- Build and iterate on Web2App funnels to convert web traffic into mobile app installs</p>
<p>- Develop and test new acquisition funnels (e.g. skincare vertical) to expand our user base</p>
<p>- Analyze campaign performance data, identify trends, and translate insights into actionable optimizations</p>
<p>- Create and test ad creatives, copy, and landing pages in collaboration with the product team</p>
<p>- Monitor and report on key growth KPIs (installs, retention, ROAS, CAC)</p>
<p>- Stay up to date on platform changes, best practices, and emerging paid acquisition channels</p>
<h2>Requirements</h2>
<p>- 1-3 years of hands-on experience in performance marketing, ideally in a mobile app or D2C environment</p>
<p>- Strong experience running and optimizing Meta Ads campaigns (Facebook Ads Manager)</p>
<p>- Familiarity with Web2App funnels, deep linking, and mobile attribution tools (e.g. Adjust, AppsFlyer, or similar)</p>
<p>- Analytical mindset with the ability to interpret data and make decisions based on KPIs</p>
<p>- Experience with A/B testing of creatives, audiences, and landing pages</p>
<p>- Self-starter who thrives in a fast-paced, lean startup environment</p>
<p>- Fluent in English; German is a plus</p>
<p>- Based in or near Munich, or willing to work in a hybrid setup</p>
<h2>Benefits</h2>
<p>- Flexible part-time schedule that fits around your life</p>
<p>- Hybrid work setup with a Munich-based office</p>
<p>- Direct impact on the growth of a product used by thousands of health-conscious consumers</p>
<p>- Work closely with the founder in a small, entrepreneurial team</p>
<p>- Freedom to experiment, learn, and shape the marketing strategy from the ground up</p>
<p>- Access to cutting-edge AI tools and an innovative tech environment</p>
<p>Excited about helping people make healthier choices while growing your marketing skills? We would love to hear from you! Apply now with your CV and a brief note about why this role excites you. We review applications on a rolling basis and aim to get back to you within a few days.</p>
<p>Find more <a href="https://www.arbeitnow.com/english-speaking-jobs">English Speaking Jobs in Germany</a> on Arbeitnow</a>