Senior SEA Manager (all genders) Shopping & Apps
<h2>Anstellungsdetails</h2>
<p>Permanent Contract, Full- or Part-Time, Remote or Cologne / Düsseldorf / Darmstadt / Berlin</p>
<h2>Info</h2>
<h2>Who we are</h2>
<p>We operate the international <a href="https://www.kaufland.de/?utm_source=Stellenausschreibung&utm_medium=landing+page&utm_campaign=Kaufland&utm_id=120525">online marketplaces</a> of Kaufland: Several thousand sellers and millions of products make us one of the fastest growing online marketplaces. Ours is a dynamic corporate culture that merges a start-up mentality with the opportunities offered by a large corporation. We combine knowledge and many years of experience in e-commerce with flat hierarchies and a highly motivated team.</p>
<p><strong>We love flexibility!</strong> You have the freedom to choose whether you want to work remotely (within Germany) or at one of our offices in Cologne, Darmstadt, Düsseldorf, or in our co-working space in Berlin. You decide what works best for you!</p>
<p>As a part of <a href="https://kaufland-ecommerce.com/en/team/online-marketing-en/?utm_source=Stellenausschreibung&utm_medium=teampage&utm_campaign=OM_EN&utm_id=120525">Online Marketing</a>, the <a href="https://kaufland-ecommerce.com/en/performance-marketing/?utm_source=Stellenausschreibung&utm_medium=teampage&utm_campaign=Performance_EN&utm_id=120525">Performance Marketing</a> team does everything it can to increase traffic to our online marketplaces and convert it into sales. Advertising measures are performance-orientated and are optimised towards specific KPIs via data analysis.</p>
<h2>Aufgaben</h2>
<h2>Your tasks - this is what awaits you in detail</h2>
<ul>
<li>You take full responsibility for the operational management and strategic development of our Google Ads & Microsoft Ads accounts, with a primary focus on high-scale Shopping and integrated App campaigns</li>
<li>You proactively optimize the Merchant Center data architecture and use AI-driven enrichment (e.g., LLM-based title/description optimization) to ensure our product data is "algorithm-ready" across Search, Shopping, and Discovery</li>
<li>You manage the end-to-end lifecycle of App Install (AC) and Engagement (ACe) campaigns, optimizing for down-funnel events and leveraging deep-linking strategies to create a seamless web-to-app journey</li>
<li>You design and implement the most effective account structures for our specific business needs</li>
<li>You understand when to use simplified architectures (e.g., Hagakure) to maximize AI learning and when to maintain granular control to protect margins or support specific product categories</li>
<li>You design automated monitoring systems and anomaly detection alerts to ensure 24/7 account health across both Shopping feeds and App assets</li>
<li>You execute a rigorous "always-on" testing roadmap, from creative A/B tests in App campaigns to feed-label experiments that identify new growth levers for Shopping</li>
<li>You design and refine effective processes surrounding feed management, feed optimization, and cross-channel performance analysis</li>
</ul>
<h2>Profil</h2>
<h2>Your profile - this is what we expect from you</h2>
<ul>
<li>Successfully completed university degree in Economics, Business Administration, Marketing, or a data-focused technical field</li>
<li>You bring profound practical experience in handling complex Google Shopping accounts and large data feeds, complemented by a solid proficiency in App Marketing (UAC/MMPs)</li>
<li>You possess a "think-automation-first" approach and are comfortable using Google Ads Scripts, No-Code tools, or Python to automate repetitive tasks and connect disparate data sources</li>
<li>You are an "AI-First" marketer, confident in using Generative AI (e.g., ChatGPT, Claude) for rapid copy iteration and deep data analysis to derive actionable insights</li>
<li>Your work is characterized by an analytical-conceptual understanding of the post-cookie/ATT landscape. Furthermore, you focus on incrementality and POAS (Profit on Ad Spend) rather than just platform-reported ROAS</li>
<li>You are a strong communicator who enjoys sharing technical knowledge. In addition, you are comfortable training working students and collaborating with colleagues to elevate the team's collective AI and PPC skills</li>
<li>You are fluent in both German (C1) and English (C1), both written and spoken</li>
</ul>
<h2>Benefits</h2>
<h2>What we offer</h2>
<ul>
<li><strong>Create your own work-life balance:</strong> You have the flexibility to choose between working remotely (within Germany) or from one of our locations in Cologne, Darmstadt, Düsseldorf, or our co-working space in Berlin!</li>
<li><strong>Do you want to move to Germany?</strong> No problem – we offer you an attractive relocation package to give you a smooth start.</li>
<li><strong>Urban Sports Club and RSG Group Fitness Studios:</strong> Get top deals for fitness, swimming, yoga and more</li>
<li><strong>Mental Well-Being:</strong> We support you on your well-being journey with special offerings such as Instahelp, the digital platform for online psychological counseling</li>
<li><strong>Vacation & Sabbatical:</strong> Enjoy 30 days of vacation per year and the opportunity to take a sabbatical once you have been part of the team for a certain period!<br>
Option for Pluxee restaurant vouchers: Buy Pluxee vouchers through us and benefit from tax-advantaged meal allowances!</li>
<li><strong>‘Deutschlandticket’:</strong> We subsidise your train season ticket for more mobility</li>
<li><strong>Employee Discount:</strong> You will receive a monthly coupon for <a href="http://Kaufland.de">Kaufland.de</a></li>
<li><strong>Free choice of operating system:</strong> MacOS or Ubuntu Linux, it's up to you</li>
<li><strong>Boost your growth:</strong> Benefit from our online language learning programs, diverse in-house training, and our automated 360-degree feedback. We cover the costs for relevant conferences, training opportunities, and approved team workshops to strengthen personal interactions</li>
<li><strong>This is who we are:</strong> Our dynamic culture combines flat hierarchies, a start-up mentality, an international team of over 65 nationalities, and the strength of the Schwarz Group to provide you an agile and secure working environment<br>
<strong>We are team players:</strong> From day one, you will connect not only with your team but also with others through our digital onboarding journey, the buddy program, and regular team and company events, all-hands meetings, powerful mornings, and much more!</li>
</ul>
<p>Check out our <a href="https://kaufland-ecommerce.com/en/culture/">Principles</a> & our <a href="https://kaufland-ecommerce.com/en/blog/">blog</a> for even more insights into our company culture!</p>
<h2>Diversity at Kaufland e-commerce</h2>
<p>We welcome applications from everyone, regardless of skin colour, sexual orientation, gender identity, age, disability, ethnic origin, religion and ideology. We are signatories to the Charta der Vielfalt (German Diversity Charter) – because we know that extraordinary things can only be achieved with diversity.</p>
<h2>Bewerben</h2>
<p><strong>Why are you the perfect fit for this position?</strong><br>
Don't bother with cover letters - we're interested in facts and figures! Feel free to share your Github profile with us in your application.</p>
<p><strong>How would you like to be addressed?</strong><br>
Feel free to add the following pronouns "she/her", "him/he" or "they/them" optionally (e.g. after your name) in your CV.</p>
<p>As we have very international teams, we would highly appreciate it to receive your CV or profile link in English.</p>
<h2>Ansprechpartner</h2>
<p>Your contact person: Alena Müller<br>
Kaufland e-commerce Services GmbH & Co. KG</p>
<p>Postal address:<br>
Habsburgerring 2<br>
50674 Köln</p>
<p><strong>We are looking forward to your application!</strong></p>
<p>Find <a href="https://www.arbeitnow.com/">Jobs in Germany</a> on Arbeitnow</a>
<p>Permanent Contract, Full- or Part-Time, Remote or Cologne / Düsseldorf / Darmstadt / Berlin</p>
<h2>Info</h2>
<h2>Who we are</h2>
<p>We operate the international <a href="https://www.kaufland.de/?utm_source=Stellenausschreibung&utm_medium=landing+page&utm_campaign=Kaufland&utm_id=120525">online marketplaces</a> of Kaufland: Several thousand sellers and millions of products make us one of the fastest growing online marketplaces. Ours is a dynamic corporate culture that merges a start-up mentality with the opportunities offered by a large corporation. We combine knowledge and many years of experience in e-commerce with flat hierarchies and a highly motivated team.</p>
<p><strong>We love flexibility!</strong> You have the freedom to choose whether you want to work remotely (within Germany) or at one of our offices in Cologne, Darmstadt, Düsseldorf, or in our co-working space in Berlin. You decide what works best for you!</p>
<p>As a part of <a href="https://kaufland-ecommerce.com/en/team/online-marketing-en/?utm_source=Stellenausschreibung&utm_medium=teampage&utm_campaign=OM_EN&utm_id=120525">Online Marketing</a>, the <a href="https://kaufland-ecommerce.com/en/performance-marketing/?utm_source=Stellenausschreibung&utm_medium=teampage&utm_campaign=Performance_EN&utm_id=120525">Performance Marketing</a> team does everything it can to increase traffic to our online marketplaces and convert it into sales. Advertising measures are performance-orientated and are optimised towards specific KPIs via data analysis.</p>
<h2>Aufgaben</h2>
<h2>Your tasks - this is what awaits you in detail</h2>
<ul>
<li>You take full responsibility for the operational management and strategic development of our Google Ads & Microsoft Ads accounts, with a primary focus on high-scale Shopping and integrated App campaigns</li>
<li>You proactively optimize the Merchant Center data architecture and use AI-driven enrichment (e.g., LLM-based title/description optimization) to ensure our product data is "algorithm-ready" across Search, Shopping, and Discovery</li>
<li>You manage the end-to-end lifecycle of App Install (AC) and Engagement (ACe) campaigns, optimizing for down-funnel events and leveraging deep-linking strategies to create a seamless web-to-app journey</li>
<li>You design and implement the most effective account structures for our specific business needs</li>
<li>You understand when to use simplified architectures (e.g., Hagakure) to maximize AI learning and when to maintain granular control to protect margins or support specific product categories</li>
<li>You design automated monitoring systems and anomaly detection alerts to ensure 24/7 account health across both Shopping feeds and App assets</li>
<li>You execute a rigorous "always-on" testing roadmap, from creative A/B tests in App campaigns to feed-label experiments that identify new growth levers for Shopping</li>
<li>You design and refine effective processes surrounding feed management, feed optimization, and cross-channel performance analysis</li>
</ul>
<h2>Profil</h2>
<h2>Your profile - this is what we expect from you</h2>
<ul>
<li>Successfully completed university degree in Economics, Business Administration, Marketing, or a data-focused technical field</li>
<li>You bring profound practical experience in handling complex Google Shopping accounts and large data feeds, complemented by a solid proficiency in App Marketing (UAC/MMPs)</li>
<li>You possess a "think-automation-first" approach and are comfortable using Google Ads Scripts, No-Code tools, or Python to automate repetitive tasks and connect disparate data sources</li>
<li>You are an "AI-First" marketer, confident in using Generative AI (e.g., ChatGPT, Claude) for rapid copy iteration and deep data analysis to derive actionable insights</li>
<li>Your work is characterized by an analytical-conceptual understanding of the post-cookie/ATT landscape. Furthermore, you focus on incrementality and POAS (Profit on Ad Spend) rather than just platform-reported ROAS</li>
<li>You are a strong communicator who enjoys sharing technical knowledge. In addition, you are comfortable training working students and collaborating with colleagues to elevate the team's collective AI and PPC skills</li>
<li>You are fluent in both German (C1) and English (C1), both written and spoken</li>
</ul>
<h2>Benefits</h2>
<h2>What we offer</h2>
<ul>
<li><strong>Create your own work-life balance:</strong> You have the flexibility to choose between working remotely (within Germany) or from one of our locations in Cologne, Darmstadt, Düsseldorf, or our co-working space in Berlin!</li>
<li><strong>Do you want to move to Germany?</strong> No problem – we offer you an attractive relocation package to give you a smooth start.</li>
<li><strong>Urban Sports Club and RSG Group Fitness Studios:</strong> Get top deals for fitness, swimming, yoga and more</li>
<li><strong>Mental Well-Being:</strong> We support you on your well-being journey with special offerings such as Instahelp, the digital platform for online psychological counseling</li>
<li><strong>Vacation & Sabbatical:</strong> Enjoy 30 days of vacation per year and the opportunity to take a sabbatical once you have been part of the team for a certain period!<br>
Option for Pluxee restaurant vouchers: Buy Pluxee vouchers through us and benefit from tax-advantaged meal allowances!</li>
<li><strong>‘Deutschlandticket’:</strong> We subsidise your train season ticket for more mobility</li>
<li><strong>Employee Discount:</strong> You will receive a monthly coupon for <a href="http://Kaufland.de">Kaufland.de</a></li>
<li><strong>Free choice of operating system:</strong> MacOS or Ubuntu Linux, it's up to you</li>
<li><strong>Boost your growth:</strong> Benefit from our online language learning programs, diverse in-house training, and our automated 360-degree feedback. We cover the costs for relevant conferences, training opportunities, and approved team workshops to strengthen personal interactions</li>
<li><strong>This is who we are:</strong> Our dynamic culture combines flat hierarchies, a start-up mentality, an international team of over 65 nationalities, and the strength of the Schwarz Group to provide you an agile and secure working environment<br>
<strong>We are team players:</strong> From day one, you will connect not only with your team but also with others through our digital onboarding journey, the buddy program, and regular team and company events, all-hands meetings, powerful mornings, and much more!</li>
</ul>
<p>Check out our <a href="https://kaufland-ecommerce.com/en/culture/">Principles</a> & our <a href="https://kaufland-ecommerce.com/en/blog/">blog</a> for even more insights into our company culture!</p>
<h2>Diversity at Kaufland e-commerce</h2>
<p>We welcome applications from everyone, regardless of skin colour, sexual orientation, gender identity, age, disability, ethnic origin, religion and ideology. We are signatories to the Charta der Vielfalt (German Diversity Charter) – because we know that extraordinary things can only be achieved with diversity.</p>
<h2>Bewerben</h2>
<p><strong>Why are you the perfect fit for this position?</strong><br>
Don't bother with cover letters - we're interested in facts and figures! Feel free to share your Github profile with us in your application.</p>
<p><strong>How would you like to be addressed?</strong><br>
Feel free to add the following pronouns "she/her", "him/he" or "they/them" optionally (e.g. after your name) in your CV.</p>
<p>As we have very international teams, we would highly appreciate it to receive your CV or profile link in English.</p>
<h2>Ansprechpartner</h2>
<p>Your contact person: Alena Müller<br>
Kaufland e-commerce Services GmbH & Co. KG</p>
<p>Postal address:<br>
Habsburgerring 2<br>
50674 Köln</p>
<p><strong>We are looking forward to your application!</strong></p>
<p>Find <a href="https://www.arbeitnow.com/">Jobs in Germany</a> on Arbeitnow</a>