Landing Page Designer, Conversion Focused

<p>Are you looking for an opportunity to make an incredible impact in the world of socially conscious brands?<br><br></p><p>Lucyd Media is a social advertising agency, specializing in the compliant advertising for CBD, Cannabis, and other DTC wellness e-commerce brands. Our mission is to reduce human suffering and maximize human potential by facilitating the distribution of Conscious Compounds&trade;<br><br></p><p>We are currently seeking a strong landing page (LP) designer to lead the design and optimization of the post-click experience across our paid media funnels.<br><br></p><p>At Lucyd, we believe the post-click experience is one of the biggest underutilized levers in wellness growth. We need someone who can bring real authority to that part of the funnel, move quickly, use AI aggressively, and help us create a more seamless conversion experience across the brands we serve. This role will use AI-assisted tools to rapidly generate and iterate on landing pages, while applying strong design judgment and conversion strategy.<br><br></p><p>Ready to elevate your career? We're excited to hear from you.<br><br></p><p>What You Will Be Responsible For:</p><ul><li>Designing and optimizing landing pages, offer pages, and funnel-specific product pages</li><li>Translating ad hooks and offer strategy into conversion-focused page experiences</li><li>Improving what users land on after the click, whether that is a custom landing page, PDP variant, or other post-click experience</li><li>Supporting page testing, iteration, and optimization based on performance</li><li>Identifying where the current post-click experience is creating friction or hurting conversion</li><li>Helping define how landing pages should be requested, built, and improved within Lucyd</li><li>Using AI tools to speed up production and increase design leverage</li><li>Partnering closely with Growth Strategists, Advertising, and Post-Click teams<br><br></li></ul><p>What We Are Looking For:</p><ul><li>3+ years of experience in CRO-focused design, landing page design, funnel design, or conversion-oriented eCommerce design.</li><li>A portfolio demonstrating at least 20 DTC/eCommerce landing pages or product pages (PDPs) you have designed. Candidates without relevant portfolio examples will not be considered.</li><li>Experience designing for paid media funnels, not just general web design. You know how to align page structure and messaging to the promise made in the ad.</li><li>Comfort using AI tools to generate and iterate on landing page designs quickly, while applying strong design judgment and strategic direction. You know how to use tools to move faster while still applying judgment and taste.</li><li>Exceptional organizational skills, adept at juggling multiple projects while maintaining top-notch productivity and prioritization.</li><li>Excellent communication and interpersonal skills to manage client expectations and maintain strong relationships.</li><li>Experience in DTC wellness supplements, cannabis or other restricted products or adjacent consumer categories is a plus<br><br></li></ul><p>Success Roadmap:</p><p>&nbsp;</p><p>In 30 Days, You'll:</p><ul><li>Audit the current pages users land on after the click, including landing pages, PDPs, collections, and offer pages.</li><li>Identify the highest-priority opportunities to improve conversion through better post-click experiences.</li><li>Begin improving the process for how landing pages are requested, built, and reviewed.</li><li>Design and launch your first new landing pages for active client accounts.</li></ul><p>In 60 Days, You'll:</p><ul><li>Partner closely with Growth Strategists to align page structure with ad hooks, offers, and buyer intent.</li><li>Start identifying patterns in what is driving or hurting conversion across pages.</li><li>Own the design and optimization of post-click experiences for multiple active accounts.</li><li>Contribute to a faster, more repeatable landing page production process</li></ul><p>In 90 Days, You'll:</p><ul><li>Be the clear internal owner of conversion-focused post-click design</li><li>Establish a more seamless system for building, iterating, and optimizing landing pages.</li><li>Consistently use AI tools to increase speed, output, and design leverage.</li><li>Provide strong guidance to the team on what users should land on after they click on an ad.<br><br></li></ul><p>By Your One-Year Anniversary:</p><p>You will have helped establish Lucyd&rsquo;s post-click experience as a meaningful performance lever across paid media. You will have contributed to:</p><ul><li>Faster landing page creation and iteration</li><li>Higher-quality post-click experiences</li><li>Better alignment between ads, offers, and page structure</li><li>A more intentional system for designing and optimizing pages users land on after the click</li></ul>