Loyalty Experimentation & Optimization Lead
<b>Requirements:</b>
<ul><li>Experience in loyalty or customer growth roles in a retail, ecommerce, or consumer brand environment.</li><li>Strong understanding of data science concepts e.g. personalisation, propensity modelling, clustering, predictive analytics.</li><li>Proven track record designing and leading test-and-learn programmes.</li><li>Skilled in analysing results and building clear, compelling reporting to drive decisions.</li><li>Confident presenting results and plans to different stakeholders using a variety of mediums.</li><li>Commercially astute, with a strong grasp of customer value and profitability levers.</li><li>Comfortable translating between business needs and technical capabilities.</li><li>Curious, collaborative, and always striving to improve the customer experience.</li></ul>
<b>Responsibilities:</b>
<ul><li>Own the loyalty test-and-learn plan end-to-end - from hypothesis generation through test design, deployment, measurement, and scaling.</li><li>Identify opportunities to evolve the loyalty engine, improve customer targeting, and deliver more for both customers and the business.</li><li>Work cross-functionally with Product, Data Science, Commercial and Analytics to drive optimisation to unlock business and customer KPIs.</li><li>Partner with Analytics and Commercial teams to monitor performance and identify strategic and commercial opportunities.</li><li>Mobilise the team around these opportunities and optimise loyaltys impact on customer and commercial KPIs (e.g. frequency, retention, incremental revenue, profit).</li><li>Translate data into insight-rich stories, delivering reporting and presentations that bring loyalty performance to life across a variety of business functions and teams.</li><li>Champion test-and-learn culture, ensuring that every experiment feeds into an ongoing cycle of improvement and innovation.</li><li>Influence senior leaders across Commercial, Food, Digital Product and Data Science, and be a key voice in quarterly performance reviews and roadmap prioritisation.</li></ul>
<b>Technologies:</b>
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<p><b>More:</b></p>
<p>We are offering a 6-month contract for the role of Loyalty Experimentation & Optimisation Lead based in Paddington, London, with hybrid working options available. In this position, you will lead our loyalty initiatives across various sectors and collaborate with multiple teams to enhance customer targeting and personalisation efforts. We seek someone who is passionate about improving customer experience through innovative strategies, with a focus on achieving measurable results that benefit both our customers and the business.</p>
<p>last updated 8 week of 2026</p>