General Marketing Manager
<p><strong>Please note that the hours for this position are Monday through Friday 9am to 6pm EST. Candidates not willing to work these hours will not be considered. </strong></p><p>Louis Law Group, a fast paced, forward thinking law firm is currently seeking an experienced General Marketing Manager to lead and execute our digital marketing initiatives. This is a fully remote, hands-on role with a primary focus on email marketing, social media marketing, and AI-powered automation. This position is not entry-level. Only experienced candidates with a demonstrated marketing track record will be considered.<br><br>Candidates with legal marketing or law firm marketing experience are highly desired, particularly those familiar with regulated industries, client intake funnels, and compliance-conscious messaging.<br><br>Key Responsibilities<br>• Plan, execute, and optimize email marketing campaigns, including newsletters, drip sequences, and automated workflows<br>• Manage and scale social media marketing efforts across relevant platforms, including content strategy, scheduling, engagement, and performance tracking<br>• Design and maintain AI-driven marketing automations to improve lead nurturing, follow-up, and operational efficiency<br>• Maintain a structured marketing calendar aligned with business and intake goals<br>• Monitor performance metrics and deliver clear, actionable reports to leadership<br>• Collaborate with leadership to align marketing strategy with firm priorities and growth objectives<br>• Ensure brand consistency, professionalism, and compliance across all marketing channels<br><br>Key Performance Indicators (KPIs)<br>Success in this role will be measured by, including but not limited to:<br>• Email campaign performance (open rates, click-through rates, conversion rates, and deliverability)<br>• Growth and engagement across social media platforms (follower growth, reach, engagement rate)<br>• Lead generation and intake support metrics (qualified leads, follow-ups, and conversion trends)<br>• Implementation and effectiveness of marketing automations (time saved, response speed, workflow accuracy)<br>• Consistency in meeting marketing calendar deadlines and reporting expectations<br><br>Required Qualifications<br>• Proven, hands-on experience in email marketing and social media marketing<br>• Demonstrated experience using AI tools and marketing automation platforms<br>• Ability to analyze marketing data and adjust strategy based on performance<br>• Strong written communication skills and attention to detail<br>• Ability to work independently, manage deadlines, and execute without constant oversight<br><br>Portfolio Requirement (Mandatory)<br>Applicants must submit a portfolio showcasing relevant marketing work. This should include examples of: <br>• Email marketing campaigns<br>• Social media accounts or campaigns managed<br>• Automation workflows or AI-assisted marketing systems (when available)<br>Applications without a portfolio will not be considered.<br><br>Preferred Qualifications<br>• Legal marketing or law firm marketing experience (highly desired)<br>• Experience marketing professional services or regulated industries<br>• Familiarity with CRM systems, intake workflows, and lead management<br>• Basic design, copyediting, or content production skills<br><br></p>