Country Marketing Manager - Germany
<p><strong>Country Marketing Manager – Germany</strong></p>
<p><strong>Location:</strong> Berlin, Germany (On-site)</p>
<p><strong>Role type:</strong> Full-time</p>
<p><strong>Seniority:</strong> Mid–Senior</p>
<p><strong>Scope:</strong> Primary focus on IKONO Berlin (with potential oversight of Vienna)</p>
<p><strong>Welcome to IKONO</strong></p>
<p>IKONO is an invitation to self-discovery and shared experiences through immersive worlds. Across Europe, we create playful, emotional, and unexpected spaces where art, creativity, and curiosity collide.</p>
<p>Spain is one of our most important markets, and we’re ready to reignite it.</p>
<p>We’re looking for a Country Marketing Manager based in Germany to act as the strategic and commercial engine of our Spanish operations. This is a hands-on role for someone who understands cities, culture, and how to turn ideas into footfall.</p>
<p><strong>What’s Your Mission?</strong></p>
<p>IKONO is an invite to self-discovery and shared experiences through immersive worlds. We are looking for a <strong>Country Marketing Manager</strong> based in Berlin to act as the strategic and commercial engine of our German operations.</p>
<p><strong>Your priority is here in Berlin.</strong> We need a "street-smart" strategist who can reignite the local market, build deep connections with the city’s social culture, and drive immediate footfall.</p>
<p>We need a "Sales-Marketer"—someone who thinks in startup mode, isn't afraid to knock on doors, and knows how to analyze data to understand what actually drives revenue.</p>
<p><strong>What You’ll Do</strong></p>
<p><strong>1. Strategic Execution & Analysis (The "Head")</strong></p>
<ul>
<li><strong>Berlin First:</strong> Design and execute the 360° marketing plan with a heavy emphasis on maximizing the potential of our Berlin venue.</li>
<li><strong>Data-Driven Decisions:</strong> You don't just "do" marketing; you measure it. You will analyze campaign performance (CAC, Footfall, Partnership Leads) to understand what works and what doesn’t, pivoting quickly to optimize budget.</li>
<li><strong>Brand & Ops Alignment:</strong> Work closely with the Operations team to ensure your ideas are executable. You understand that a great marketing campaign must work operationally and financially.</li>
</ul>
<p><strong>2. Commercial "Hunter" & Partnerships (The "Hustle")</strong></p>
<ul>
<li><strong>Active Sales:</strong> You are responsible for proactively identifying and closing deals with brands, agencies, and corporates in Berlin. You don’t wait for inbound leads; you go get them.</li>
<li><strong>Partnership Revenue:</strong> Drive sales for private events, team buildings, and shootings. You will treat the venue like a product you are selling to the partners.</li>
<li><strong>Network Building:</strong> You will be the face of IKONO in Berlin, actively networking to secure collaborations that drive ticket sales.</li>
</ul>
<p><strong>3. Activation & Social Culture (The "Pulse")</strong></p>
<ul>
<li><strong>Local Culture Expert:</strong> You know the Berlin scene inside out. You know the influencers, the lifestyle trends, and the key opinion leaders who can move the needle.</li>
<li><strong>High-Impact Activations:</strong> Plan and host events that create buzz. You are willing to roll up your sleeves to make sure an event runs smoothly.</li>
</ul>
<p><strong>What Makes You a Great Fit</strong></p>
<ul>
<li><strong>A "Go-Getter" with Structure:</strong> You have the energy to hustle, but the discipline to analyze your results. You can define a plan, execute it, and report on the ROI.</li>
<li><strong>Sales-DNA:</strong> You are a marketer who thinks like a salesperson. You are comfortable negotiating and closing commercial agreements.</li>
<li><strong>Collaborative:</strong> You know how to work within a brand framework and collaborate with Operations teams. You don't break the system; you optimize it.</li>
<li><strong>Startup Mindset:</strong> You thrive in ambiguity and fast-paced environments. You act with urgency.</li>
<li><strong>Berlin Insider:</strong> You have a deep understanding of the city's social culture.</li>
</ul>
<p><strong>Requirements</strong></p>
<ul>
<li><strong>Experience:</strong> 4+ years in Marketing, Partnerships, or Sales within Entertainment, Hospitality, or Lifestyle.</li>
<li><strong>Analytical Skills:</strong> Ability to read data, understand P&L implications, and determine the success/failure of a campaign.</li>
<li><strong>Network:</strong> Strong existing contacts (Agencies, Brands, PR) in Germany.</li>
<li><strong>Languages:</strong> Native/Bilingual German and fluent English. Spanish is a plus.</li>
<li><strong>Soft Skills:</strong> High energy, high autonomy, and strong interpersonal skills.</li>
</ul>
<p><strong>Why Join IKONO?</strong></p>
<p><strong>Impact:</strong> Lead growth in one of IKONO’s most important markets.</p>
<p><strong>Ownership:</strong> A role with real responsibility and visible results.</p>
<p><strong>Culture:</strong> Join a creative, international, and people-first team.</p>
<p><strong>Challenge:</strong> Fast pace, real autonomy, and immediate impact.</p>
<p><strong>Competitive salary + performance-based bonus</strong></p>
<p><strong>Our Values</strong></p>
<p><strong>Ci penso io</strong> – We take ownership and make things happen.</p>
<p><strong>There’s always a way</strong> – We face challenges creatively and proactively.</p>
<p><strong>Create with kindness</strong> – People always come first.</p>
<p><strong>Live your legend</strong> – Match ambition with opportunity and keep growing.</p>
<p><em>Please apply with your CV in English.</em></p>
<p>Find more <a href="https://www.arbeitnow.com/english-speaking-jobs">English Speaking Jobs in Germany</a> on Arbeitnow</a>
<p><strong>Location:</strong> Berlin, Germany (On-site)</p>
<p><strong>Role type:</strong> Full-time</p>
<p><strong>Seniority:</strong> Mid–Senior</p>
<p><strong>Scope:</strong> Primary focus on IKONO Berlin (with potential oversight of Vienna)</p>
<p><strong>Welcome to IKONO</strong></p>
<p>IKONO is an invitation to self-discovery and shared experiences through immersive worlds. Across Europe, we create playful, emotional, and unexpected spaces where art, creativity, and curiosity collide.</p>
<p>Spain is one of our most important markets, and we’re ready to reignite it.</p>
<p>We’re looking for a Country Marketing Manager based in Germany to act as the strategic and commercial engine of our Spanish operations. This is a hands-on role for someone who understands cities, culture, and how to turn ideas into footfall.</p>
<p><strong>What’s Your Mission?</strong></p>
<p>IKONO is an invite to self-discovery and shared experiences through immersive worlds. We are looking for a <strong>Country Marketing Manager</strong> based in Berlin to act as the strategic and commercial engine of our German operations.</p>
<p><strong>Your priority is here in Berlin.</strong> We need a "street-smart" strategist who can reignite the local market, build deep connections with the city’s social culture, and drive immediate footfall.</p>
<p>We need a "Sales-Marketer"—someone who thinks in startup mode, isn't afraid to knock on doors, and knows how to analyze data to understand what actually drives revenue.</p>
<p><strong>What You’ll Do</strong></p>
<p><strong>1. Strategic Execution & Analysis (The "Head")</strong></p>
<ul>
<li><strong>Berlin First:</strong> Design and execute the 360° marketing plan with a heavy emphasis on maximizing the potential of our Berlin venue.</li>
<li><strong>Data-Driven Decisions:</strong> You don't just "do" marketing; you measure it. You will analyze campaign performance (CAC, Footfall, Partnership Leads) to understand what works and what doesn’t, pivoting quickly to optimize budget.</li>
<li><strong>Brand & Ops Alignment:</strong> Work closely with the Operations team to ensure your ideas are executable. You understand that a great marketing campaign must work operationally and financially.</li>
</ul>
<p><strong>2. Commercial "Hunter" & Partnerships (The "Hustle")</strong></p>
<ul>
<li><strong>Active Sales:</strong> You are responsible for proactively identifying and closing deals with brands, agencies, and corporates in Berlin. You don’t wait for inbound leads; you go get them.</li>
<li><strong>Partnership Revenue:</strong> Drive sales for private events, team buildings, and shootings. You will treat the venue like a product you are selling to the partners.</li>
<li><strong>Network Building:</strong> You will be the face of IKONO in Berlin, actively networking to secure collaborations that drive ticket sales.</li>
</ul>
<p><strong>3. Activation & Social Culture (The "Pulse")</strong></p>
<ul>
<li><strong>Local Culture Expert:</strong> You know the Berlin scene inside out. You know the influencers, the lifestyle trends, and the key opinion leaders who can move the needle.</li>
<li><strong>High-Impact Activations:</strong> Plan and host events that create buzz. You are willing to roll up your sleeves to make sure an event runs smoothly.</li>
</ul>
<p><strong>What Makes You a Great Fit</strong></p>
<ul>
<li><strong>A "Go-Getter" with Structure:</strong> You have the energy to hustle, but the discipline to analyze your results. You can define a plan, execute it, and report on the ROI.</li>
<li><strong>Sales-DNA:</strong> You are a marketer who thinks like a salesperson. You are comfortable negotiating and closing commercial agreements.</li>
<li><strong>Collaborative:</strong> You know how to work within a brand framework and collaborate with Operations teams. You don't break the system; you optimize it.</li>
<li><strong>Startup Mindset:</strong> You thrive in ambiguity and fast-paced environments. You act with urgency.</li>
<li><strong>Berlin Insider:</strong> You have a deep understanding of the city's social culture.</li>
</ul>
<p><strong>Requirements</strong></p>
<ul>
<li><strong>Experience:</strong> 4+ years in Marketing, Partnerships, or Sales within Entertainment, Hospitality, or Lifestyle.</li>
<li><strong>Analytical Skills:</strong> Ability to read data, understand P&L implications, and determine the success/failure of a campaign.</li>
<li><strong>Network:</strong> Strong existing contacts (Agencies, Brands, PR) in Germany.</li>
<li><strong>Languages:</strong> Native/Bilingual German and fluent English. Spanish is a plus.</li>
<li><strong>Soft Skills:</strong> High energy, high autonomy, and strong interpersonal skills.</li>
</ul>
<p><strong>Why Join IKONO?</strong></p>
<p><strong>Impact:</strong> Lead growth in one of IKONO’s most important markets.</p>
<p><strong>Ownership:</strong> A role with real responsibility and visible results.</p>
<p><strong>Culture:</strong> Join a creative, international, and people-first team.</p>
<p><strong>Challenge:</strong> Fast pace, real autonomy, and immediate impact.</p>
<p><strong>Competitive salary + performance-based bonus</strong></p>
<p><strong>Our Values</strong></p>
<p><strong>Ci penso io</strong> – We take ownership and make things happen.</p>
<p><strong>There’s always a way</strong> – We face challenges creatively and proactively.</p>
<p><strong>Create with kindness</strong> – People always come first.</p>
<p><strong>Live your legend</strong> – Match ambition with opportunity and keep growing.</p>
<p><em>Please apply with your CV in English.</em></p>
<p>Find more <a href="https://www.arbeitnow.com/english-speaking-jobs">English Speaking Jobs in Germany</a> on Arbeitnow</a>